I think this may bite them in the foot as anyone that types jw.org into Google will also get led right to jwsurvey.com and jwfacts.com that appear on the same search results page. And humans being the inquisitive creatures that they are vast numbers will most definitely take a look including all the witnesses now who previously would never have used the internet due to it having been virtually demonised by their leaders.
Even the jw.org Youtube Channel in second position was snagged by someone else cos the org was too slow and ignorant of the internet and how it works.
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