Im a new ExJW and am going though the guilt feelings of not attending the memorial :o(
But I have found a new freedom (and a new life) and I think I am pleased with my decision.
I agree that the emotion is getting lost in the organisation - everyone seems to be just intested in themselves being saved (maybe because the time is getting short - not sure!)
Its still a hard thing to do though (miss the memorial) after all this time. :o(