what vidiot said......
All I can add is this. In our congregation they are playing the main GB broadcast at the hall once a month. They do it on a big screen (that comes down via remote control) at the front of the hall using a permanently mounted projector in the ceiling.
When they turn out the lights and Tony the Turd starts talking (or whoever), it is really creepy. Could it be more big brother-ish? The mind control is ramping up. I think the end game though is to flush out fence-sitters and ratchet up the devotion level of those that stay. They have big real estate investment plans and don't have time for debates or "thinking" of any kind. When they want to flip your hall for profit and send you across town, they don't want any lip.
Simultaneously they will continue to scrub up their public image for pr/marketing reasons. They are learning from Scientology and the Mormons on that.
I have been thinking lately about what the higher-ups actually think of the rank-and-file. Imagine the cynicism or even contempt they have for the lowly publisher. The big boys just make a glossy media piece to entertain and distract them while they continue their secret empire-building plans (all for Jehovah of course). Any deceit or slight-of-hand along the way is just "spiritual warfare". The end justifies the means - and the end is growing the wealth and power of the organization (all for Jehovah of course).
The WT top brass is about as "worldly" as you can get.
-TE