Quoting from the article, because this goes to show the May JW.Borg broadcast had a money-making consultant advising them from the wings:
Were these people cheerful or gullible givers? For Lee, a church elder who spent 30 years marketing and selling church products, they were victims of the "Sunday morning stickup" -- his term for manipulative tactics pastors and churches use to get your money.
No. 3: Distorting two popular scriptures
Some pastors don't just distort a scriptural passage. They misuse scriptural phrases -- such as the "first fruit offering."
First fruit offerings were agricultural offerings that the Israelites gave to God in the Old Testament, says Lee, of "Sunday Morning Stickup." Yet some pastors invoke that phrase to tell people that God commands them to give the "first fruits" of their financial bounty, which could mean someone giving everything from the first check of the year to the first check one received after a job promotion.
"It's a misapplication of scripture," Lee says. "They encourage individuals that before they pay their bills, before they buy their groceries or do anything with their finances, many of them say 'You have to take care of God first.' ''
If pastors and churches are so cunning when asking for money, what can stop the manipulation? One pastor says technology may be the answer.
The collection plate, the symbol of the offering, is going the way of VHS videos.
The church is on the verge of a digital revolution in giving, says Albertson, the Lutheran pastor. More people are donating through online bank accounts and credit card swipes, he wrote in an essay, "What Will the End of the Offering Plate Mean for Christian Worship."
"Nobody carries money in their wallets anymore," Albertson says. "There's a big movement up ahead of shifting over to various online giving platforms and digital platforms."
Still, Albertson is not so sure that this digital revolution will end the practice of pastors shaking down congregations for money.
"Religious leaders will find a way to use guilt somehow," he says.
Some say that using guilt isn't bad. Shouldn't people be shamed if they're not generous? But how and why someone should be generous -- perhaps that's ultimately up to the person in the pew.
So when the organist hits those celestial chords to signal offering time or a smiling usher beckons you out of your pew, ask yourself:
Am I about to freely give -- or is this a Sunday morning stickup?