Yesterday I was thinking back to when I used to go in service. I was never a shining example for the ministry. In fact, I was never used on the TMS for any field service "how to" parts! Lucky me -- now that I think about it.
Anyways, when I looked back at my service experiences, I tried to place myself in the householder's shoes. Not a good idea. I recalled a few times when the householder gave me blank, expressionless stares as I was giving my presentation. Back then, I probably thought they were not able to comprehend the finer points that I was trying to make and hence I tried delving even deeper to explain what I was trying to *sell* to them. Now that I put myself in their position, I would give a blank stare too if I had to listen to that nonsense. My presentations were extremely basic - straight out of the KM, nothing more, and possibly far less. I hated going out in service. And my sales presentation reflected my brutal honesty when filling out my time slip.(if I didn't place any magazines, I put down a 0)
I am of the opinion that you can only sell what is sellable. Example: Car salesmen dream of working at a Toyota or Honda dealership - the cars practically sell themselves. The same holds true for religion. A religion should be easy to sell if it is the one and only true religion in all of the earth. What does it tell you if you cannot sell your religion?
If you've got the ultimate chocolate cake and no one is buying it, you'd better make sure that isn't a turd frosting on there before you present it.