In all fairness, the message is quite applicable today. Unfortunately, the messenger is the problem. I would be a bit more sympathetic to the Borg's Simplistic message if it wasn't clothed in the spectre of industrial strength stupidity. To simplify our lives today is becomming harder and harder. It is subtle and inexorable social pressure that works away on us; for example, it is most interesting to note the looks on peoples faces when I tell them that I don't own a cell phone. One of the primary causes of depression in our society is the TV set, because it's very purpose, albeit the purpose of all advertising, is to make us dissatisfied with ourselves. 24/7 the tube flashes image after image of a distorted view of life by displaying people in situations where they appear truely happy, a life that, over and over, you are told you do not have. However, with just a modicum of thought on the part of you, the viewer, the scam would be revealed as being unrealistic, wholly unattainable, even dangerous, because, in reality, the basis of the displayed happiness is a total and complete disregard of a person's real responsibilities to their family, their community, their world, and even themselves.
WAIT A MINUTE!!! Didn't I just describe the Borg?