1. They are so honestly clueless that they can publish stuff like this with a straight face. 2. They are so completely dishonest that they publish it with a brazen smirk, fighting back laughter at the fact that JW's are so clueless about the history of their own organization that they can read an article like that and never make the screamingly obvious correlation.
I suggest a third option: They believe their own claims to be the voice of God, and whatever comes into the heads of the writers, AND approved by committee, goes into print.
After all, when it comes off the 5th floor, it IS the truth.