Once Heinz hit on the notion of "57 varieties," he constructed a number of hideous advertising signs at various strategic locales around the country. One, which was six stories high, was located at 23rd and 5th Avenue in New York City and dazzled tourists with a 40-foot-long electrified pickle
Oh yeah, I know all about this. In the 1920s, there was on Nuuanu Road up to the Pali (on Oahu, Hawai'i) a billboard of a giant pickle. Now, the Pali is one of the most scenic spots of Hawaii....and here there was this grotesque pickle! There was somewhat of an outcry about it, but it was perfectly legal. A women's association called The Outdoor Circle (which, among other things, worked to beautify Kalaukaua Avenue with trees; earlier, it had been an ugly thoroughfare through swamps and farms) lobbied hard to pass a law to ban billboards, and they succeeded....and ever since then, billboards of ALL kinds have been completely outlawed in Hawaii.