The more things change, the more they stay the same.
They've come full circle. Russell figured prominently in the organization, Rutherford even more so. Beginning with Knorr, the leaders assumed less prominent public personas.
Now they've "made-up" with the evil internet and are in full public view, air-brushed, polished and pontificating for all they're worth. And the throngs love it.
It's called entertaining the troops to take their minds of the ever delaying "end" of this system of things.