Rutherford was not only campaigning for a politician, he was campaigning for a religious leader as well!
http://www.pbs.org/wgbh/amex/monkeytrial/peopleevents/e_gospel.html American fundamentalism and the social gospel are two distinct religious movements. Both began in the early part of the 20th century. Both sprang from Christianity's attempt to deal with modern problems. Yet they had radically different goals. As politician and religious leader, William Jennings Bryan played a prominent role in both movements.