Sorry, I fell asleep last night looking through the documentaries. I'm attaching the link to the YouTube clip, where the victim talks about the newspaper ad (around 4.02) and shows the ad.
Basically, what is says is that the victim is lying, that neither the victim or the accused were witnesses when it happened (which is not true), they lie about the timeline of the abuse, call the victim a liar and a bunch of other untruths. As I mentioned earlier, there were (several) major newspapers that refused to publish the ad.
The reason the WT had to place the ad is that they got massive attention after these investigative documentaries in Sweden. Everybody talked about it and witnesses got lots of problems due to it, especially in field service. So to save face they had to come up with these lies.
http://youtu.be/WgudZyJn8nY