My hunch:becoming Inactive™ = Leaving The Truth™ = Leaving Jehovah™ = becoming Disassociated (by your own actions) = "let the shunning begin!"
The article does have a certain smell about it... Maybe they will let the shunning begin. This might mark the start of a more informal shunning process. They leave it up to your "bible trained conscience"™ to do what is the right thing and then TELL YOU what the right thing is. A lot of the elders where my wife attends already shun me informally. I am sure it wouldn't take much new lightand they all would. The flock would follow along like a bunch of sheep (first we flease them,then we eat them) I almost look forward to something like this coming to a head. so I can tell them to shove it up their........