Excellent post! Apathy is a significant problem in the org these days. I remember looking forward to working at conventions, as a youngster, it was field watch, (Yankee Stadium), as an adult, (working in the Telecom industry, I worked on all of the voice communication systems). Actually I burnt out on the telecom stuff, becasue I became responsible for working at multiple conventions, (not just mine), during the summer. That meant leaving work Thursday night going to the convention facility, getting everything working overnight, then going back to work Friday morning.
All in all, it beat the drudgery out of 3 or 4 days of listening to the same old schlep. Although these particular things are still done at conventions, food service, and many other things have been eliminated. I noticed after quitting working at conventions, that I no longer enjoyed them, and began to understand what apathy was all about.
j