"Oh-this-MUST-be-THE-END" campaign, because you see "Pope-making-funny-comments-Spain-Government-tossing-Catholic-Church-out-All-World-hates-bad-Religions (not ours)-like-Muslims-and-now-this-tract-IN-OCTOBER (if you are/where a witness you know what october means for them
You'd think if it was truly an urgent, necessary and true message, then all would be done to be sure it was heard across the masses.
But, I'm sure there's some excuse they have that 'proves' they (and only they) are doing everything in these "last days".