I think this year has started to drag for them. Things have happened in the past couple of years that would make them really expect the end of the system but as always nothing ever came and with no end in sight, they get this tract which is meant to encourage persecution to 'simulate' the things that should be happening on their own.
I also think that the LACK of persecution and people just throwing the tract away it will be discouraging, since it will show that people dont give a toss.
Then the November KM on about Blood Fractions making it very difficult to just say "i just dont take blood" is causing confusion.