A couple of threads about recent Watchtower articles as made me wonder what they're thinking when they are writing them for a magazine that is supposed to be for preaching purposes. I tried to put myself in the mind of somebody that didn't know much about Jehovah's Witnesses. The stuff on weddings would have been weird at best, and the recent articles aimed at parents whose children leave the WT must strike normal people as down right creepy. I'm sure there have been others. I know there was one a while back about kids that died refusing blood transfusions.
These can't possibly have any appeal to anybody outside the cult, and an editor in charge of magazine SHOULD be trying to think about his target audience.
I can only conclude that the intended target audience is other JW's. If true, that means that the top brass has effectively abandoned the preaching work. The real intent of field service then becomes keeping the R&F in line, not making converts, or even "preaching the good news of Jehovah's Kingdom." They could accomplish the same thing by telling everyone they have to stand in a corner for ten hours a month to be saved.
This is reflected in the dismal numbers being reported. A business that experiences a 1% growth in a year knows that it is in trouble and starts doing things to fix it. The WTBS shows no sign whatsoever of changing its ways.