I like that they call it "Jehovah church" lol... not even an attempt to call them by the proper name.
Brilliant!, they don't deserve that legitimacy.
I don't think that the 'proper name' is the same as it is for the rest of the world than it is for that tiny little wee group of people who think that dotting "i"'s and crossing "t"'s is where accuracy is at.
For 'the rest of the world', the JWs are a "church". It is what the rest of the world uses for language when talking about a religious group who meet together in buildings. "Jehovah's Witnesses", with all their colloquial language and cultic 'correctness', are the ones who fail to get it 'right'.
Just because you have encountered everyday, real world language in this article, does not give you the legitimacy to ridicule the contents of it.
*I am sorry - I re-read the post you made...I think you may have been referring to the illegitimacy of the JWs...I think I read your post wrong. I apologize!