Gary - I agree with you that it is the 'shunning' policy that needs to be removed. However, once shunning is removed, the flood gates will be open for JWs to begin to feel the loosening of their shackles from the WT. If shunning is removed only for those who choose to take a blood transfusion then it will be seen as a removal of the blood ban and reported as such. At the moment the BAN remains because it is punishable, even though this is not the angle that the Society want people to see.
I remember when the DF'ing rule was changed to DA'ing and the press reported it as a removal of the blood ban. BUT, then the weasel words of the Watchtower were heard, that anyone taking blood was infact saying they were no longer one of Jehovah's witnesses and JWs immeadiately understood what 'mother' was saying and that nothing had changed!!!
The world at large is a little more confused on the issue as it cannot seem to grasp the mind control tricks of the WT Society.
The WT society has become the persecutor of its own people. It strips away their choices and their rights and then accuses the world of being persecutors of Them!!