This is explaining a lot of things to me, however, about my own family situation. Now, I'm beginning to understand why some of them still adhere to the organization, yet some of the JWs like my own sister must be taking a lot of things with a "grain of salt" so to speak.
She is zealous for the "truth". Her husband is a long-time elder. Yet, her daughter is considering going back to college to get her degree. My sis has NEVER pioneered. She's always worked full time although her hubby can very easily provide financially for them. They go on elaborate vacations, buy expensive automobiles, jewelry, sock money away for retirement, etc. In other words, she's very materialistic by JW standards. As far as I know, she's never brought anybody into "the truth".
So, all the admonition from the WT and GB to do more, more, more in the service because the end is so near is just going in one ear and out the other for a lot of these faithful Witnesses. They do what's required and act zealous. They simply stay in because the doctrines ring true to them, but they quietly live their lives the way they choose.