To make the printed literature push further, they devised a marketing scheme, which resulted in their professed doctrines
C.T. Russell knew that he could put to market the Armageddon ideology and could make a gain in selling to the people,
this is where his professional salesmanship came into play, it worked then just like it works today,
A fine example of open market capitalism, and his efforts were also to bring attention to himself as an power seeking opportunist