A neophyte Scientologist isn't told about Xenu trapping thetans in human bodies and implanting engrams stimulated by images of volcano explosions. No. They are approached with a personality test and one on one attention from a member of the opposite sex!
Mormons aren't approached with descriptions of how the American Indian is decended from the lost tribes of Israel. They aren't told about initiation rites that require holy undergarmets either. They are told that there were apostles and prophets in Jesus' day and that the true church should have that now. Go pray about it, they are told.
Householders studying with JW's aren't told that religious conventions held in the 1920's were the fulfillment of the Book of Revelation in pouring out plagues on christendom. They aren't told that aluminum cookware was once described as poisonous or that disease isn't caused by germs. They aren't told that Pastor Russell refused to have sex with his wife, was sued for selling Miracle Wheat and peddled charts of the Great Pyramid with absolute confidence that Jehovah implanted prophecies in the number of inches between courses in interior passageways!
No person approaching a religion or a secret society has any idea the layers of ridiculous nonsense those institutions are built upon!
Jehovah's Witnesses start off hearing something in their "bible studies" that amounts to an expose' of lies on the part of "other" parts of religion. This startles them. They research and find out they had been lied to! But, instead of extended their investigation to JW's too---they go back to their study and start buying in with eagerness.
JW's are great about demonstrating what was wrong with Christianity from the beginning. They can expose false religious ideas historically. But, they hide their own lies. They bury their own history and conceal the nuances and the finesses carefully.
I heard a discussion the other day with an ex-Mormon who was being interviewed. He said that the growth of religions such as Mormons and Jehovah's Witnesses started to slow down and reverse with the onset of the Internt!
As investigation in the background and veracity of religions is more abundantly available with the click of a mouse, the possibility of having dirty laundry hidden has decreased geometrically!
The number one enemy of Jehovah's Witnesses right now is their own duplicity, flip-flops, false prophecies and distorted history made available on the Internet!
Their best ally is laziness and ignorance on the part of a new member.