I was talking to a current, active JW on Monday.
I was asked, "What would it take, in your opinion, for the average JW to hear, learn, become aware of, which would make them suddenly 'wake up' and decide to abandon the whole religion?
Here is how I responded.
I said, "I think of Jehovah's Witnesses as passengers who have boarded a large jet airplane. They are confident of their ultimate destination and very happy with their Pilot and Co-Pilot.
Now observe! What happens if a series of errors on the part of the Pilot brought them into the middle of a terrible electric storm, with bad weather buffeting them about?
Do you think everybody on board would ask for a parachute? No way! Just the opposite!
They'd fasten themselves in tighter than before and place even MORE confidence in the flight crew because--as they see it--TRUSTING THE FLIGHT CREW IS THEIR ONLY HOPE OF SURVIVAL!
This is human nature: to FEAR LOSS more than taking a risk for GAIN.
Cognitive Dissonance describes the process perfectly. When a person's most cherished beliefs are challenged--it causes them to cling more tightly and defend against loss no matter what.
WAKING UP for a JW is like the thing which happens to an alcoholic. They have to hit bottom and see there is nothing left to lose and everything to gain.