...cults often 'evolve'. The people at the top who want to control others begin to adapt to what seems to work to accomplish that - perhaps subconsciencly, and the control becomes 'tactical' without even trying over time.
That would explain why so many have a hard time saying that WTS is a cult. Nobody was trying to
make a cult. It evolved into one. JW's (and people in general) tend to believe that a cult is formed
intentionally by an unscrupulous "leader." It also helps people to understand why a cult like WTS
doesn't fit all the classic definitions of the cult- many things about the doctrine and structure were
developed by sincere believers in the religion.