That is really neat. The online MP3 recordings are a replacement for the WT and Awake audio tapes. They are cutting costs. I am surprised that they aren't making the magazines available in PDF format for home printing.
PO's Son - I am surprised too - especially as local congregations have been told not to place literature unless they feel that the householder is going to read it.
I think the audio only format IS a way of hiding it. Only people really interrested are going to listen - you cant SKIM an audio file. Also - you can't SEARCH an audio file. Also check for sumliminal messages in those audio files
Missing Link - Firstly, nice hidden message Secondly, I agree - it is much harder for apostates to highlight the difference in Audio files as opposed to paper articles. Given that many Witnesses will only accept original literature to compare, this makes it harder to prove that a talk is genuine. I also think that this is a way to appeal to the "Yoof Market" - download a talk, pop it on your Mp3 player - It's Watchtower MTV.