Good education teaches people to think, and thinking people are far harder to con with false rhetoric. Equally important is having access to information, and the Internet is a fantastic tool for distributing information. For this reason it would seem to future of cults is looking bleak, though there is still a long way to go before the WTS etc are likely to disappear off the radar.
The Internet is rapidly becoming an essential and unavoidable aspect of every area of life; used for purchases, banking and paying bills. But it is far more, this is the information age, a time where every important decision is being made by accessing online advice. The Internet is consulted prior to selecting a house, car, camera, restaurant, career or holiday destination. It is used for research, be it homework, checking the facts of a movie or when looking into religion. For this reason the Internet is particularly effective in preventing Bible Studies getting baptised.
It will also impact the number of people raised by JW parents that eventually get baptised. People born post 1990 cannot imagine life without a mobile phone – children born today will see the Internet equally irreplaceable as one of life’s necessities. With the emergence of Web 2.0 the Internet is becoming more interactive and communal. Witness children will join communities like myspace and facebook and learn there are friends and a life to be had outside the confines of the Organization and that the reasoning of others can make more sense than the Watchtower worldview.