It is written in code. You need to apply a "substitution algorithm".
Once you do that, it all makes perfect sense.
There are 2 primary substitutions:
1) Whenever you read "the Bible" in an article, substitute in "the Watchtower"
2) Whenever you read "Jehovah", substitute in "the Governing Body".
Try it! You'll get the real message they are trying to convey.
Any other substitution rules that you have encountered?