That's all they ever do. They beat people up with false "encouragment" to do more. One could NEVER EVER fulfill the Organization's demands. It is impossible. Yet every meeting, every publication, every talk, is designed to motivate you to do more. They want you to give until you have nothing left. If one decided to give everything in death, one's estate to the Watchtower Society, that would be most commendable. Better to give it them than one's own family!
In life, enjoying pleasures is looked down upon. You'll get counseled if you take "too many" vacations. If you have a real fancy 2 seat sportscar, you'll be accepted as "materialistic". If you decide to forgo the "privilege" of pioneering, and take a job instead, you will be dissected.
The result is that many Witnesses just go thru the motions and try to appease the Organization and keep a somewhat healthy social life. Plenty of people pioneer----not because they love it----but because they feel obliged to.
I am soooooooo glad I'm out of this cult.