I'm not really going to answer your question (so many answers to that, from millards of people with the same or different believes)
But when I've read your question I've asked myself (again - cause it is not the first time) what if I've never heard about GOD in my entire life? I still can't tell for real since I've heard about it a bit too much ... but it was other's once conceptions of God ... Again WHAT IS GOD?
Most of definitions of God seems very personified as HUMANLIKE and IT doesn't match with the idea of GOD (to me) which have to be something which never loses in any case (physically and spiritually) that's why at the end (I mean at this point of my life) I can't see GOD otherwise physically than EVERYTHING (the essence of everything = shared in everything) and spiritually as THE SPIRIT OF DISINTESTED LOVE (for everything = AGAPE = CHARITY = SHARED TO SHARE ANY WAY) And since as an individual, I am a part of everything with my free will like everyone (a gift of love otherwise I would be a robot programmed = no personal real feelings) everything have to deal with everything's ways, choices and maturity (leaded by needs and natural to superficial experiences) which is always about sharing (even if the purpose is to use something for or own and only good something or someone is shared/mixed/used for that - but in this case = if for our own and only good doesn't matche with the Spirit of our lets say Father's spirit (GOD) means that we are not its son spiritually when doing that ... (it is a personal choice, but still a right which actually doesn't match with EVERYTHING) it's like to be a bug in the matrix.
Anyway spirituality takes over to be able "to bear and love everything" (we have to be disinterested) by understanding, compassion, acceptance,detachment (and that's why CHRIST means A LOT TO ME) he is truly the image (personification) of GOD to me and somehow saying that knowing and recognising him leads to GOD really talks to my heart ...
LOVE always wins individually and humanly (love of anything good or bad - because that is what motivates individuals in their actions but it doesn't mean that it will lead to win what's the most important at the end - something that we don't know about, since we are not at the end of our lives - when is the end of our spiritual lives? - who knows?) but disintested love never loses globally.
Compared to love (which is as easy as difficult depending on what we personnally love or not) disintested love, understanding, compassion, acceptance, detachment ARE a BIG DEALS they are all not my friends yet (even none of them most of the time), but still I did realised that when I use thoses spiritual means (when I use/call GOD), I (at the very moment I do) do feel a relief to a big sense of freedom (... I tend to forget that most of the time though, that's why I do not use them as often as I should ... but I know it's true) - This GOD is true to me, and this GOD will never lose me. Also goes way further than that to me in experiencing GOD ... But since I feel that being different, with different experiences and different needs ... GOD do know what we need to experience, to adhere to it, to become ONE in ONE spirit all togheter.
Also about HELL (I feel like it could be "regret" something which can consume you by spiritual to material selfdestruction finally) GOD plays his role (IN and OUT ouf US).