Three thoughts on this.
1. Remember the letter from the JW in an African Branch Office saying they were having to leave because of financial reasons, one of which was that the Christian charity group that provided their free health care was no longer able to afford to do so? And all of the topics, including current ones, on people being booted out of Bethel because the WTS doesn't want to pay for their healthcare as they age? Maybe this is the WTS way of preparing/brainwashing people who have devoted their lives to full-time service to not expect any health care, thus heading off future lawsuits through mind control.
2. Maybe the WTS is concerned about all of the "friends" at the KH who are selling various Noni Juices, etc., to improve health. In these hard financial times, if people are buying Noni Juice, they may be putting less in the contribution box.
3. Maybe the WTS sees the handwriting on the wall and knows they are going down. They'd like for as many current Dubs as possible to kick the bucket so they can get whatever money is left to the WTS in those wills. And they can hold out the caveat that if a cancer victim dies on someone's doorstep out in field service, they'll be memorialized forever on the cover of a WT magazine.
I like StAnn's 3 thoughts. I have a 4th that might be more important to them.
This is a new way to keep convincing the flock that the end is soooooooo near.
They tried date-setting. They tried "the length of a generation." They let the nearness
seem not-so-near and they are not doing so well. They need urgentness in the members.
Adding to No. 1 above, they also want the dubs families not to sue over the blood issue or
early death of former Bethelites because their healthcare was cancelled. Get them thinking
right on the matter before it's a big problem.