This evil, the "dehumanizing", has been around for decades, and I really wish I knew how/when it originated (if I had to guess, I would say Rutherford/Freddie Franz started this). I believe the real evil is as Ray stated: it's this "concept of the organization", that everything revolves around "the organization". I can remember growing up that that's mostly what I ever heard from my parents ("The Society said this" and "The Society doesn't approve of this"). It seemed so strange to me, but I had to accept it or face discipline growing up.
Look at this quote from 1950:
"Jehovah's visible organization can use you, but can get along without you too. But you cannot get along without it. Fruitless ones are eventually pruned off and never missed as new ones are grafted in." 1/15/50 WT, pg 26
When Karl [brain-dead from birth] Klein stated what he did, he did so because of the indoctrination that stemmed from the publications and was just "parroting" what he had been hypnotized to say.
It's this attitude that has destroyed countless families and relationships, and all because "the end is near" and "one shouldn't focus on this life, let's wait until the Paradise gets here to really enjoy life". All because one man said "Christ's presence did indeed start in 1874... invisibly!"
-CivicSi00