Why exactly, DO the JWs continue to beat on doors? What is the POINT?
The door to door exercise is the product of the Rutherford era. It was actually a pretty good idea. Direct book sales increased sales as well as revenue. Rutherford was the P. T. Barnum of religion. Door to door sales was just one element of Rutherford's command to "Advertise, advertise, advertise . . . "
The Rutherford witnesses staged demonstrations, incited riots, picketed churches on Sunday mornings, and set up sound cars to play Rutherford phonograph records that disrespected the churches and the government.
The Witnesses have sort of lost a purpose. Credibility is at zero. The door to door distribution is ineffective to it's stated purpose in the 21's century. The Witness produced printed material lacks credibility and appeal to non-Witnesses. At best, it's busy work for the Witness people.
The business model of the Witness conglomerate is paper book focused. Without the paper books and magazines, there's nothing for the Witnesses to do. Meetings focus only on the paper books, door to door activity only utilizes the paper books, recruiting and personal reading rely on the paper books. Without the paper books, what will the Witness business have?
Obviously, the content of the paper books is irrelevant. Just look back 20 or 50 years. There's no loyalty to the content. That's why there's an endless stream of new books. Without changed views and updated business policy, the paper book manufacturing would stop.
To point: The reason Witnesses beat on doors is "it works" . . . not for the people at the door, not for the Witness people, it works for the Watch Tower Publishing Corporation$.