JD: No, they're not the same. The effect they have on certain people can be the same, but that does not make their origin, intent, and purpose the same. The way i see it:
All cults = Bad for everyone.
Religion itself = A matter of individual compatibility. In other words, if the a person is in the "wrong religion" they can undergo cult-like experience of being under too much control. However, another person may thrive under such an institution. It's those that are not thriving and suffering from cognitive dissonance that should be helped.