Actually this is kind of ironic if you think about it. I mean imagine an organization for years telling people they can get by without a college education, that they shouldn't receive one at all. Then years later when the job market is tighter and even a college degree isn't a guarantee of receiving employment they're having cash flow problems due to donations not being high enough. I just think this is kind of the definition of irony, maybe they'll rethink the college education thing so that more JWs who grow up as JWs will have expendable income that they can donate when they get older.
When it comes to donation, first comes life, then comes religion. If life takes up all the money, there's nothing left for religion.