It is a single 8.5 x 11 color page that opens with this drivel: HOW CAN YOU SURVIVE THE END OF THE WORLD? --- You are warmly invited to come and listen to the answer...
There is a typical watchtower picture of zombie-like survivors coming out of a dark armageddon storm cloud with lightning and thunder, and walking into a spring field of sunshine and flowers.
On the back is quoted Mark 13:37 - "Keep on the Watch". (said near 2000 years ago, but continuing on) - four bulletins: Stay Awake as Christian Families / Know that the End is Near / Imitate Jesus' Example of Watchfulness / Keep in Expectation, Watching for Jehovah's Day.
At the bottom is a generic invitation to mail in what is a little coupon for a bible study to the local BRANCH OFFICE (no local contact information is given) with entries for such places as Trinidad/Tobago, Ghana, Nigeria, Curacao, etc. Amazingly not France, Germany, Spain, Italy, or any other European nations except for Netherlands and Britain are listed.
In all my former days, I do not remember seeing something so vaguely threatening about "end of world" and yet without so much as a hint of reason why - only that one scripture "keep on the watch" - and no reference as to what you were supposed to be watching for. No stuff about end-time prophecy, war, earthquake, nukes, famine - NOTHING. Simply a picture of a thunderstorm, a threat that the end of the world MAY be coming, and that the Witnesses will tell you how to "be watchful". Not even a clear picture of what you could do to save yourself - just "be watchful".
The message must indeed by dumbed way, way, down from what it was in the old pre-1975 days!