At the last elders school they made the point that an apostate is n just one who stands against the "truth", rather one who is no longer in the "".truth
That's an interesting point. That would mean that they could label inactive ones who won't respond to sheparding as "apostate" and coerce the flock from having any dealings with them. If this is the case, I think it means that they're really running scared. They're not just scared of losing membership but they're afraid of those of us who just quietly quit and won't come back. They're afraid that we can be more subversive than anyone officially DFd/DAd. We can get to our still believing famiy and friends and plant seeds of doubt.
Regarding showing love, it seems that some on the GB are trying to emphasize doing good works. Someday soon, the tax-exempt status of the WTS will be called into question and it will be important that the WTS have a record of doing good works that benefit the community to support its charitable and tax-exempt status.
Showing love through good works has been hinted at previously. It's been commented on recently here on the board. I don't remember if it was a convention talk or a CO talk or something else. The tax exempt thing is an interesting point but it's going to be hard to have a record of charitable work to the community when they have insisted that contributions for disaster relief be made to the "Worldwide Work" and they'll decide how to best use the money.
This is where the Society has shown their greed. Religions that run charities and relief agencies, actually set agencies for those purposes. They keep it seperate from the church business and the monies seperate. The Society doesn't do that...they just take all the donations and dump it in whatever they want. When a relief situation comes up, they'll spend a little on some supplies and then expect local brothers and RBCs to pick up the slack in labor and others costs.