Does a cobra know that it is using a neuro-toxin to kill you?
Does it matter?
I suppose the question tries to answer just how evil they are - intentionally evil, or serendipitously evil.
I suggest they know what they are doing, in that "these techniques keep the faithful in line". Certainly they touch on the issue with the whole "spiritual warfare" doctrine where it's ok to lie (when they tell you it's ok lie). That bit is completely self-aware.
Since they explicitly say that a person's "character" is irrelevent but that "unity" is paramount, they are at least aware they are crushing the human spirit (which they may believe is Satanic influence) in the name of "purity".