Historically, Canada has always been the testing grounds for American corporations, including the Watch Tower Society.
Back in the early 90’s the Canadian post office, in an effort to promote Canadian Journals decided to discontinue their second-class bulk rates to non-Canadian magazines. Since all mags originate in New York, with the only modifications done in Canada is to Canadianize the English and to convert to metric, the WT and Awake were deemed to be American magazines.
This would have meant that all subscriptions would cost approx. $0.30 per mag just for postage as opposed to the 0.06 they were paying previously. (approx 120,000 subs per issue, therefore 120,000 x $0.24 = $28,800 per issue) So it was decided to deliver in bulk, pre-addressed subscriptions to the Kingdom Halls or central literature depots for publishers to deliver.
The rationale? It was a cost savings initiative. Also the following reasons were given and highlighted. Each delivery would count as a return visit, thus increasing the number of return visits reported. It also meant more conversations. Often people who subscribed were forgotten except at time of renewal. It was hoped it would increase the number of Bible Studies.
Thank the deities (of your choice if any) that result did not happen. People still weren’t home, so a RV could not be counted nor did more studies start.
Anyway that was the official lone used by the Canadian Branch. Count on similar down there in the States
Kismet - who, unlike some Mensa people, doesn't feel the need to submit my post three times Season Greetings Red!!!!
