Stirring up increasing interest in them, Jehovah caused to be preached from 1918 onward the startling public message “Millions Now Living Will Never Die,” and in 1923 he provided the interpretation of “the parable of the sheep and the goats.”
-- Watchtower, Nov. 15, 1955, p. 698 § 36
(And yet Rutherford said he 'made an ass of himself' regarding that 1925 business...)