Most folks think JW's are very nice (but just a bit odd and keep to themselves.)
That's what I thought once: that they were a bit peculiar, annoying on Saturday mornings, but basically moral people and quite harmless. I figured, "Hey, I'm peculiar in my own ways and a bit annoying at times, so I have no reason to complain and it's no big deal". That was then.
Only when it was too late did I learn that the "harmless" part was true for most individual witnesses, but was not at all true of the organization as a whole. I learned about the blood issue ("how could I be so naive to not know that", he says in hindsight). I learned about the shunning and other manipulations emotional blackmail used to control the believers, the "studies", and others the group touched (including me). I learned what those smiling faces said about us "worldlies" behind closed doors, and how that attitude was not the individuals' conclusions but rather a core teaching of the organization.
That brought me to what I think now: that the individual members are indeed mostly moral, well-meaning people, but they are under the control of a dangerous cult with deranged leaders.
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Think about this: the doctor who treats my ills has to be licensed. The dentist who takes care of my teeth has to be licensed. The lawyer who handled my divorce has to be licensed. The contractor who built my house has to be licensed. The barber who cuts my hair has to be licensed. But anybody can start a cult and call it a religion, they need only to have the charisma that induces others to follow them. Pyramidologist, pulp sci-fi author, it doesn't matter: if you have what it takes to convince people to follow, you too can be The Enlightened One.
That's how I view the Watchtower leaders.
GLT