They dont make it seem special: they don't take the day off, they don't give presents, they don't send cards, they don't have parties of celebration (potlucks are out - I went to one after a memorial when I was a child) ...some special day of celebration.
That's a good point Mrs Jones, I hadn't thought of that. You'd think that as it's the most important day of the year, more effort would be made to celebrate the event.