It boils down to why people become jws (for the most part), their own everlasting life on a paradise earth. It doesn't matter if they ever bring someone in (and few put any effort into it thinking that God will drop a bible student into their lap if it is meant to be), so they don't prepare, practice, think about they are out their saving other people's lives not ensuring their own salvation.
I have had Mormon friends. I watched a PBS show and they have a belief that their salvation is entwined with the salvation of their family members. But not jws.
jws go out thinking that none or very few of these non-jws are going to listen. And they don't care and their approach shows it. They view non-jws collectively as goats, especially if they reject that individual jw.
*** w50 1/15 p. 26 par. 23 Who Will Share in the Final Witness? ***The warning witness is indifferently brushed aside by millions who may not violently persecute but who merely fail to act upon it. That indifference is enough to class them as "goats".
*** w65 3/15 p. 176 par. 10 Our Own Twentieth-Century Generation and the Resurrection ***The undedicated children of goatish people will not be spared from execution and being sentenced to Gehenna just because they are themselves minor, unresponsible children.
*** w58 12/1 p. 717 Pursuing My Purpose in Life ***What made work harder at times (aside from some goatish people and the ones not interested) was interference by police and law officers.
*** w50 6/1 p. 176 Field Experience ***PREACHING DESPITE PHYSICAL HANDICAPWhile group witnessing in Pasadena, California, finding very little interest, I came to a house on the corner. A goatish woman at the door cared more for her religious fodder than for the bread of life