Exactly, potleg. It doesn't matter what the noo lite says, it is the fact that there is new light at all that gets the rank and file JWs jazzed up.
They could have said, "When speaking of the 'generation' that would 'by no means pass away' Jesus was speaking of members of the anointed class. These faithful ones, from the year 1914 onward, would never see death, being transformed 'in the twinkling of an eye' into spirit kings and priests alongside Christ in the heavenly Kingdom. Evidently, since these faithful anointed would never see death, it is in this sense that the 'generation' would 'by no means pass away' before the great day of Jehovah at Armageddon." The rank and file would have bought that.
They could have said, "Evidently, Jesus was referring to the generation of electricity that would 'by no means pass away' before the great day of Jehovah at Armageddon," and the majority of Dubs would have bought that, too.
They're under thought, emotion, information, and behavior control.