Righteously "Poisoning the Well" of Watchtower (WT) - nowadays this is a metaphorical expression. Don't take it literally; no violence, no persecution, no stigmatizing.
Most are not aware but they have been using this in one form or another. But using this on WT is difficult because WT is so strong, organized and effective that metaphorically only "spattered poison" reaches the well which by now starts to taste bitter.
For it to be righteous, it has to be truthful, no matter how scandalous. Before this however, you should have exhausted all diplomatic efforts.
WT is steadily loosing loyal membership, but it has the magic formula in gaining new members who may probably become new victims later on.
For WT: Positive Education about WT and victims = diminishing membership = lesser money = lesser resources = lesser power/authority/control (a.k.a., abuse, misuse, manipulation, twisting, etc.)
Improve beaconing and sheltering. Share your truthful and sincere experiences & advice with open peers, friends, family and neighbors.
Use SMART tools, network, coalesce, be cohesive & conserve efforts, maintain support groups etc. Utilize effectively YouTube (avoid nasty), MySpace, Facebook, etc.