I agree with your analysis, OneEyedJoe.
But I think they also shot themselves in the foot in the process by also drawing attention to their cooky teaching that Jesus is Michael the Archangel (paragraphs 5 and 6).
Also, it doesn't sound right that they love to refer to Jesus as a "spirit creature" (paragraph 5). In modern use, the word creature very often carries the connotation of that which is animalistic, sub-human. "Creature" is what you use to refer to some strange animal or insect you encounter in your backyard. "Creature" is the word used to refer to some weird looking alien being in a sci-fi movie. That Watchtower continues to use the term "spirit creature" to refer to Jesus betrays their very low emotional intelligence and their lack of genuine esteem for Jesus. Why not call him a "spirit person"? They have to use the word creature because of their paranoid anti-trinitarian fixation on making the point that he was created - even when referring to Jesus in a context far removed from the topic of his nature as a subordiinate creation of God. Doctrine takes primacy over honoring Jesus in an emotionally intelligent manner.