We call DF'ing shunning. But last night I was thinking that it's more like "Shamming". They are trying to bully you into coming back. It's like an abusive husband. They can hit their wife and the wife can come back and say, "Well I deserved that."
This single fact alone shows how far away from Christianity they are. Christianity is about love and freedom. Ray Franz used the illustration of a man that demands respect from his family and demands that his house is taken care of in a certain way. At the end of the day, he may, on the outside, seem to have good results. His family is respectful to him, his house is in tip top shape. But how does the family feel? They feel downhearted and rejected. Another man may show his family love and respect and appreciation for what they do. Because of his appreciation and respect, this will encourage his wife and children to respect him, and he can have a well taken care of house also. So the outside effects are the same. But this second family is much happier and respect their husband/father much more because of the mutual respect and love.
The Watchtower is like this first husband/father. They demand respect. They enforce rules and regulations so that they will get unity. And you know, they DO have unity. But at the cost of what?