1 Peter 2:21 -- "Christ suffered for you, leaving you an example, that you should follow in his steps [NWT adds "closely"]
Baptism is the one thing in which they fail to follow in Jesus' footsteps CLOSELY -- Why else does the Bible say he was baptised at THIRTY YEARS OF AGE??
It's how they control people. Because once they have their "hooks" in someone, they never let go!