A group of business people put their money together and start a casket design business. They come up with a business scheme that they think will yield the greatest revenue. They decide to design and manufactor three caskets:
- The first will be sold for a very cheap price. This can be done because many design and structural shortcuts are taken while manufactering the casket. In fact, it will be designed in such a way that would incite an emotional response from shoppers because they will not want to put their dead loved one within such a "cheap looking" cakset.
- The second will be designed to be the "middle of the pack" casket, but not necessarily cheap.
- The third will be the "overpriced" casket of which will be of the finest quality through and through.
Once the caskets are engineered and made readily available for manufactering and distribution the group starts up business. They choose to showcase the three available caskets outside of line of sight with eachother. Any customer that walks in will see the shoddy design first and, if all goes well, an emotional response will happen. Next they will find themselves with the overpriced casket which, if all goes well again, will incite another emotional reaction because it will likely be far too expensive, but they would love to get it if they had the money. Then they approach the final casket which is still above average price, but starkly different than the two other caskets prices. Barring extenuating circumstances, the group alleges, the customer will likely purchase the casket even if they normally would think it was too expensive if they were shown it first.
-Sab