Covet is NOT a bad word, but as JWs, it was given that connotation, so not a criticism
I believe desire or emulate is a more appropriate word in this case because of the following example..
The difference in desire vs covet..
Say it was lunch time and I see someone with a nice sandwich... and I think to myself "I want one of those" and go buy one...is that coveting ? Or if I see someone with a nice house, and I think "I'd like something like that too." is it considered coveting if you *want* it, but do not take it from anyone else ?
The two are not the same.
The difference is, you desire a sandwich LIKE the one you see. That is normal.
But, if you wanted THAT sandwich and another like it wouldn't satisfy your desire, that is coveting.
Coveting takes desire to the level of greed, extortion, obsessing
I believe however that the sense of of word used here by snowbird was to emphasize a strong positive desire to be like