I was doing some research on an tangentally related topic when I came across this gem, from the 7/1/1986 Watchtower, in a paragraph discussing the cost of integrity:
Certainly when a person becomes a Christian witness of Jehovah, he suddenly finds out who are his true friends. Some will perhaps shun or boycott him because he has abandoned his former religion, even though they themselves do not practice any religion properly. But Jesus promised that there would be a compensation for any such loss, saying: “No one has left house or brothers or sisters or mother or father or children or fields for my sake and for the sake of the good news who will not get a hundredfold now in this period of time . . . and in the coming system of things everlasting life.”—Mark 10:29, 30. In some cases the course of dedication and integrity may mean a loss of esteem in other people’s eyes. (1 Corinthians 4:12, 13)
Contrast that with the counsel in the Watchtower 4/15/1991:
Former friends and relatives might hope that a disfellowshipped one would return; yet out of respect for the command at 1 Corinthians 5:11, they do not associate with an expelled person. They leave it to the appointed shepherds to take the initiative to see if such a one is interested in returning. It would not be fitting even for elders to take the initiative toward certain expelled ones, such as apostates, who ‘speak twisted things to draw away the disciples after themselves.’ These are ‘false teachers who are trying to bring in destructive sects and to exploit the congregation with counterfeit words.’
Strange how the first passage holds just as true with one tiny change:
Certainly when a person becomes a disfellowshipped Christian witness of Jehovah, he suddenly finds out who are his true friends. Some will perhaps shun or boycott him because he has abandoned his former religion, even though they themselves do not practice any religion properly. But Jesus promised that there would be a compensation for any such loss, saying: “No one has left house or brothers or sisters or mother or father or children or fields for my sake and for the sake of the good news who will not get a hundredfold now in this period of time . . . and in the coming system of things everlasting life.”—Mark 10:29, 30. In some cases the course of dedication and integrity may mean a loss of esteem in other people’s eyes. (1 Corinthians 4:12, 13)