In today's USA Today, there is an article about Hell, written by author and reverend Oliver Thomas. I've quoted a few interesting portions, below. The entire article may be viewed at the link. His book is entitled, " 10 Things Your Minister Wants to Tell You: (But Can't, Because He Needs the Job)".
Evidently, the Watchtower is not alone in proclaiming Hell to be cold, rather than hot.
Should Believers Fear Hell — and God?
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Most Americans still believe in hell. A 2009 poll by The Pew Forum on Religion and Public Life put the number at 59%. A 2005 Fox News poll put it at 74%!
Ask these folks why they cling to such a decidedly medieval notion, and they will tell you: Because the Bible teaches it!
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Nowhere in the Hebrew Bible (Christian Old Testament) is the abode of the dead described as a place of eternal punishment.
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Nearly every reference to "hell" that comes from the lips of Jesus is a mistranslation.
The word translated as hell by the King James Bible is the word "Gehenna," literally "the valley of the sons of Hinnom." This notorious valley on the south side of Jerusalem was once the site of pagan sacrifices, including child sacrifice, and had been cursed by the prophets of Israel. By Jesus' day, it served as the garbage dump. It was a foul, noxious place where dogs roamed and fires burned. Jesus seized upon this vivid imagery in his sermons. He urged people to repent (literally "change your mind"), lest they end up in Gehenna (i.e. the garbage dump).
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Now, I'm a pretty decent parent, and I'm married to an even better one. I can guarantee that if one of our daughters turned out to be a murderer, neither of us would respond by setting fire to her. We wouldn't torture her for a second, much less a trillion years. (Reality check: A trillion years is a mere droplet in the ocean of eternity.)
Yet millions of Americans are laboring under the heavy psychological burden that if they don't believe the right things about God — or "accept Jesus as their personal Lord and Savior" as Evangelicals like to put it —they will burn in hell forever.
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Because the kind of God Americans worship affects the kind of people we are. If that God is unjust when doling out punishment, it's likely we will be the same. If folks don't measure up to our standard, then, off with their heads.
Though we may speak of such a God as loving — and as his devotees think of ourselves in a similar fashion — deep down, we know it's a sham.
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http://www.usatoday.com/news/opinion/forum/2011-08-07-love-wins-afterlife-hell_n.htm